Our website (the “Website“) is owned and operated by Playdays Day Nursery & Nursery School Limited (“Playdays“, “us” or “we“). Please ensure you read our cookie policy carefully as it contains important information about how we use cookies on our Website. This cookie policy was last updated on 8th December 2022.

Our Website uses cookies to distinguish you from other users of our Website. This helps us to provide you with a personalised experience when you browse our Website and also allows us to improve our Website.

What are cookies?

A cookie is a small text file that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive. This enables a website to identify and track the website browser and enables the owner or operator of the website to monitor, for example, how many times you visit the website, the pages you go to, traffic data and location data.

There are numerous different cookies which all have different functions. Some are essential to the operation of a website and others are not. These are the different types of cookies:

  • Necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
  • Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our Website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to our Website enabling us to personalise our content for you and remember your preferences.
  • Targeting cookies. These cookies record your visit to our Website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests.

Cookies used on our Website

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Cookie Purpose Duration Necessary /Non-Essential
Google Analytics Cookies
_ga This Google Analytics cookie is used to distinguish users by storing information anonymously and assigning a randomly generated number to recognize unique visitors. 2 years Non-Essential
_gid This Google Analytics cookie stores information on how visitors use a website, while also creating an analytics report of the website’s performance. 1 day Non-Essential
_gat This Google Analytics cookie is used to throttle request rate and subsequently limit the collection of data on high traffic sites. 1 minute Non-Essential
Other Cookies
test_cookie This cookie is used to determine if the user’s browser supports cookies. 15 minutes Non-Essential
_gcl_au This Google Tag Manager cookie is used to experiment advertisement efficiency of websites. 3 months Non-Essential
cookielawinfo-checkbox-necessary Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the “Necessary” category. 1 hour Necessary

You will note that most of the cookies listed above are ‘third party cookies’, meaning that they are set by third parties and we have no control over them other than allowing them to be served. These named third parties may include, for example, advertising networks and providers of external services like web traffic analysis services.

Where we do collect any personal information through the use of cookies on our Website, our Privacy Policy will apply to our processing of that personal information.

How to turn off all cookies and consequences of doing so

If you do not want to accept any cookies, you may be able to change your browser settings so that cookies (including those which are essential to the services requested) are not accepted. If you do this, please be aware that you may lose some of the functionality of our Website. For that reason you cannot disable Necessary cookies in our Cookie Preferences tool.

If you have not adjusted your browser settings so that it will refuse cookies, our system may issue Necessary cookies as soon as you visit our Website.

How to manage cookies on our Website

Non-Essential cookies (including Analytic cookies) will not be issued by our Website unless and until you accept them, either by clicking “I Accept” on the banner which appears when you first visit our Website or by enabling those types of cookies using our Cookie Control Tool. You can access our Cookie Control Tool or change your cookie preferences at any time by clicking the cookie icon on the bottom left of your screen.

Contact us

Please do not hesitate to contact if you have any questions about this cookie policy or the information we hold about you. If you do have any questions, please send an email to, write to Playdays Day Nursery and Nursery School Limited, 15-19 Chiswick High Road, London W4 2ND or call 020 8747 9599.

Changes to this policy

We may change this policy from time to time. Please check back here whenever you visit our site to see if any changes have been made. When we update this cookie policy, we will also update the date at the top.

For further information on cookies generally, including how to control and manage them, visit the guidance on cookies published by the UK Information Commissioner’s Office.